Senior Tourism

seniors banner

The share of the elderly is significantly increasing, and this a constant worldwide: the 60+ age category is expected to reach 1.3 billion people by 2030 . In this regard, it’s not so odd that in the last few decades the senior market has become a driving force in the tourism industry, and hereby is one of the fastest growing market segments too. Generally speaking, retired seniors have more free time which they want to spend on tourism. When it comes to traveling, seniors tend to be quality conscious and demanding, particularly with safety and sustainable services and infrastructure. Moreover, they wish to have the freedom of choice but hope to have the guidance and sense of security well organised packages offer. You can see that senior tourism is a very specific segment, with very specific needs. 

In march 2015, ISTO published a magazine with a special dossier on Senior Tourism. All ISTO members can download this in the private area section.



SENTour Connect project


The SENTour Connect Project, created under the Call for proposal for facilitating low season travel for seniors, is built to develop sustainable solutions for the tourism industry in multiple destinations suitable for the full scope of potential senior travelers, regardless of their travel experience.






Workshop on Senior Tourism in the EU and Cooperation with South America  

During the World Social Tourism Congress in São Paulo 2014, ISTO organised together with the European Commission a workshop: "
Senior Tourism in the EU: a Growing Market - 
Partnership and Cooperation with South America". 

To capitulate the most important conclusions:

- The growth of the senior share of the population, not only in Europe, but also in the Americas. 
- This population demands more custom-made services so that they can travel comfortably.
- Important to improve the quality of life of seniors, from when they leave on holiday until they return. 
- To engage the complete value chain in the process in order to involve local, regional and federal authorities as well as private operators, businesses
- To deal with seasonality. 
- There is also a need for improvement for cultural tourism in a wider sense, and the economic status of this population shouldn't be taken into account.
- There is a need for more public policies, to benefit the senior citizen´s quality of life

The projects presented during this panel work on very similar patterns and some of them are quite inspirational for others on another scale or location. Exchange of knowledge is thus an important step towards further international cooperation.